Monday, May 29, 2017

Asus: The Edge of Beyond

Subtitle: ASUS endangers the second hand price of your laptop

Marcus and Agata are of course subscribed to the global ASUS YouTube channel and so we viewed the live Computex 2017 feed from chairman Jonney Shih as he presented the latest in an astonishingly competent line of new Laptops.


For some years Marcus has been an admirer of this Taiwanese brand, delivering, well extreme bang for the buck.

Going back inhistory it was thought that charitable initiatives like OLPC might deliver portable computing power to the 3rd world or places where disposable incomes are less than modest.

Instead, in 2017 it seems that Global competition and modern manufacturing are pushing down the prices. Indeed, the prices I report below mean that the second hand resale value of your current laptop has just hit the bricks.

I feel that ASUS more than any other manufacturer I can think of (the antithesis being Apple of course) has done more to put affordable technology, with quality build and relevant features into the marketplace.

ASUS VivoBook S S510 UQ15.6" 500+ USD

ASUS VivoBook Pro N580VD 800+ USD

Asus Zenbook Flip S  UX370UA 13.3" 1100+  USD

ASUS Zenbook 3 Deluxe UX490UA 14" 1200+ USD

ASUS Zenbook Pro UX550VD/ VE 15" 1300+ USD

Please check the above links to goto the official Web page for each model.

So, note that the prices above are for the base model in the range, so the higher spec models will cost more. But even so the above represents  disruptionary pricing.

What possible justification can you now have for choosing, well Apple, ever?

The Announcement videos

Asus Press Highlights 8 minutes

Full ASUS press event 41 minutes

In other ASUS news